Brand Messaging Playbook

The Messaging Map book is a strategic tool designed to streamline and unify your brand's communication. It helps ensure consistency across all channels by clearly defining key messaging components for your brand, products, and personas.

The book comes with a work sheet to help you scope out and literally build to live your brand's messaging map as part of the flow of this playbook

Our Messaging Map Template simplifies the creation of consistent, compelling, and aligned brand communications. It's an essential tool for ensuring your messaging resonates with your audience and stands out in the market. Use it to define and refine your brand's voice, ensuring every interaction reinforces your vision and value.

Key Sections:
Brand
- Vision: Your brand's aspirational future.
- Mission: How you'll achieve your vision.
- Overall Value Proposition: Why consumers should choose you.
- Tagline: A memorable slogan or catchphrase.
- Company Description: A brief summary of your company.
Persona
-Core Personas: Key audience groups.
- Personalized Value Propositions: Unique benefits for each persona.
-Use Cases: Scenarios where personas use your product.
Product
- Product or Feature Name: Official name.
- Top Level Statement: Main benefits summary.
- Messaging Pillars: Key differentiating themes.
- Proof Points: Evidence supporting your claims.